Institutional Research: Rough Trade

We decided to look for a record label that would be suitable for our band. We thought that Rough Trade would be a suitable and fitting label for our band, so investigated it. We looked at the genres of music they represented, and the genre which they had that we believed fit the style of our band was: Indie Pop/ Shoegaze/ Dreampop. We thought that this accurately described our bands music. Rough Trade are a typical independent record label who typically sign small indie bands, including artists like all girl band Warpaint, who's style is similar to our bands.

Audience Feedback on Youtube Videos

As a group we then looked at some music videos which related to the theme which we would like to use. We watched Taylor Swifts- You Belong With Me and Avril Lavignes- Girlfriend. We wanted to see if our target audience liked narrative based music videos. Here is some of the feedback we found:

Taylor Swift - You Belong With Me

Avril Lavigne - Girlfriend

Song Lyrics

I wish he was my boyfriend
I wish he was my boyfriend
I'd love him to the very end
But instead he's just a friend
I wish he was my boyfriend

There's nothing worse than sitting all alone at home
And waiting waiting waiting waiting by the phone
I hope that he's at home
Waiting by his phone
I wonder if he knows
That I want him

I wish he was my boyfriend
I wish he was my boyfriend
I'd love him to the very end but instead he's just a friend
I wish he was my boyfriend

The other girl is not like me
She's prettier and skinnier
She has a college degree
I dropped out when I was seventeen
If only I could get her out of the picture
Then he would know how much I want him

One day I'll make him mine
And we'll be together all the time
We'll sit and watch the sun rise
And gaze into each others eyes
And know that he knows
I know that he knows
That he wants to be my boyfriend

Boyfriend
Boyfriend
I'd love him to the very end
But instead he's just a friend
I wish he was my boyfriend
I wish he was my boyfriend
I'd love him to the very end
But instead he's just a friend
I wish he was my boyfriend

Location Shots

We went around our school, and took some location shots to test out if it was the right location which we had in mind for our music video.

Timetable of Frees

20/09/2012

in todays lesson, we completed our audience research and uploaded it onto our blogs. we also decided to rethink our idea, and understand it fully, to be able to create a something which is reachable for us, and something which we can perfect.

Working Synopsis

Girl, 17, lusts after a boy. She lies on her bed and sings about how she wishes he was her boyfriend. She lies by a phone ('And waiting waiting waiting waiting by the phone'). She daydreams about scenarios of them together. She sees her and him, as if from a distance, as they flirt and hug on a green, with a warm fuzzy effect. She watches him in the school corridor, swooning after him. She daydreams about him standing there watching her smiling, as angels dance around him. It then goes back to real life, and he's standing not looking at her, with pretty girls hanging around him flirting ('The other girl is not like me she's prettier and skinnier'). She watches him at a diner, she sits in a booth and swirls her milkshake and watches him, while he sits and laughs with another girl. She sits and watches Grease (?), then gets up and looks at a picture of him, and at herself in the mirror. She goes to her wardrobe as if to change. She goes to prom, and walks into the room looking happy. Cut to her sitting on a bench looking sad and bored. The boy dances with another girl. They lean in to kiss and she storms out, end on her walking down the street into the sunset.

Audience Research Results

Music Video Analysis: Young Guns 'Bones'

Music Video Analysis: Razorlight 'America'

Audience Research Prep

We had decided to work as a gorup to produce our Audience Research questionnaire, so we could think of all the relevent and typical questions which would be asked so we could have all the nessesary information to go ahead with our music video. We came up with relevent questions which we then took out and gave to a variety of people to see whcih feedback we would get. We then brought all our findings back, and started to create graphs/tables to present our audience research on.

Song Choice

Song choice It wasn't a very difficult decision for our group to pick the song for our music video because we already knew what we wanted to do - an indie music video which would target a teenage based audience. We aimed to target teenagers because we are able to relate with our target audience and know exactly what kind of factors make an indie music successful. We ended up picking the song 'Boy friend' because it's not a very glamourous and mainstream song which makes it perfect to work, and when we first listened to it we had many ideas even though some of us didn't particularly like the type of music. Overall the group are very happy with the song choice because we believe that it gives us lots of opportunities to create an interesting and unique narrative for the song.

13/09/2012

Todays lesson was spent separating the roles within the group. Louise and Jake are going to concentrate on the storyboard and animatic storyboard, Joely is going to concentrate on the Script and Synopsis, and I am going to concentrate on Audience Research. I spent the lesson writing up ideas of questions which we will ask in the research and then went on to make the actual questions.